PRIVACY POLICY

ABOUT THIS POLICY

This Privacy Policy explains how TRU PERFORMANCE LTD collects, uses, stores and shares personal information when you visit truperformance.co.uk, purchase our products, create an account, contact us or otherwise interact with our services.

TRU PERFORMANCE LTD is the controller of the personal information described in this policy.

Email: info@truperformance.co.uk

INFORMATION WE COLLECT

Information you provide

We may collect your name, email address, telephone number, billing and delivery addresses, order details, account information, marketing preferences and communications with our customer-service team.

Payment information is processed by our payment providers. We may receive limited payment-related information, such as payment status and the last digits of a payment card, rather than complete card details.

Information collected automatically

When you use our website, we may collect your IP address, browser and device information, referral source, website activity, approximate location, cookie identifiers and information about how you interact with the site.

Information from third parties

We may receive information from Shopify, payment processors, delivery providers, analytics providers, advertising platforms and other service providers involved in operating our store.

HOW WE USE YOUR INFORMATION

We may use personal information to:

• process, fulfil and deliver orders;
• take payments and issue refunds;
• create and manage customer accounts and subscriptions;
• send order, delivery and service communications;
• respond to enquiries and provide customer support;
• operate, maintain and improve our website and services;
• protect our business and customers against fraud, misuse and security threats;
• comply with legal, tax, accounting and regulatory requirements; and
• send marketing communications where you have consented or where otherwise permitted by law.

OUR LAWFUL BASES

Under UK data-protection law, we rely on one or more of the following lawful bases:

• Contract: where processing is necessary to take steps at your request or perform our contract with you, including processing and delivering an order.
• Legal obligation: where we must process information to meet legal, tax, accounting or regulatory duties.
• Legitimate interests: where necessary to operate, improve and protect our business, website and customers, provided those interests are not overridden by your rights.
• Consent: where you have given permission, including for non-essential cookies or certain marketing communications. You may withdraw consent at any time.

MARKETING

If you sign up for marketing, we may send you information about products, offers and TRU PERFORMANCE news. You can unsubscribe at any time by using the unsubscribe link in an email or contacting us.

Withdrawing from marketing does not prevent us from sending necessary service messages about an order, account or subscription.

COOKIES

We use essential cookies to operate the website. With your permission, we may also use analytics, personalisation and advertising cookies to understand website performance and provide more relevant experiences.

You can manage your choices through our cookie banner and, where available, the cookie settings on our website. You can also control cookies through your browser, although blocking essential cookies may prevent parts of the site from working correctly.

WHO WE SHARE INFORMATION WITH

We may share personal information where necessary with:

• Shopify and other website or ecommerce providers;
• payment processors and fraud-prevention providers;
• warehousing, fulfilment, postal and courier providers;
• subscription, customer-support and communications providers;
• analytics, advertising and marketing providers, subject to applicable consent requirements;
• professional advisers, insurers, auditors and regulators; and
• law-enforcement bodies or other parties where disclosure is required by law.

We may also disclose information in connection with a merger, financing, reorganisation, sale of assets or similar business transaction.

INTERNATIONAL TRANSFERS

Some service providers may process personal information outside the United Kingdom. Where required, we use appropriate safeguards, such as an adequacy regulation or approved contractual protections, to help ensure that personal information remains protected.

You may contact us for further information about the safeguards relevant to your information.

HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes described in this policy. The period depends on the nature of the information, our relationship with you, legal and accounting requirements, dispute-resolution needs and fraud or security considerations.

When information is no longer required, we will delete or anonymise it where reasonably practicable.

YOUR RIGHTS

Depending on the circumstances, UK data-protection law may give you the right to:

• request access to your personal information;
• ask us to correct inaccurate or incomplete information;
• request deletion of your information;
• ask us to restrict how information is used;
• object to certain processing, including direct marketing;
• request transfer of information you provided in a portable format; and
• withdraw consent where processing is based on consent.

These rights are not absolute and may be subject to legal exceptions. To make a request, email info@truperformance.co.uk. We may need to verify your identity before responding.

CHILDREN

Our services are not directed at children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so we can take appropriate action.

SECURITY

We use reasonable technical and organisational measures designed to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.

CHANGES TO THIS POLICY

We may update this policy to reflect changes to our practices, services or legal requirements. We will publish the updated version on this page and revise the date shown above.