Privacy Policy

This Privacy Policy describes how TRU PERFORMANCE  ("we", "us", or "our") collects, uses, and discloses your personal information when you visit our website, purchase our products, or otherwise interact with us (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Information You Provide Directly

We may collect personal information including:

  • Name
  • Email address
  • Billing and shipping address
  • Telephone number
  • Payment information
  • Order details
  • Account information
  • Customer service communications

Providing certain information may be necessary to use specific features of our Services.

Information Collected Automatically

When you visit our website, we may automatically collect information including:

  • IP address
  • Browser type
  • Device information
  • Website activity and usage data
  • Referral sources
  • Cookie and tracking information

We collect this information through cookies and similar technologies.

Information from Third Parties

We may receive information from third-party service providers, including:

  • Shopify
  • Payment processors
  • Delivery providers
  • Analytics providers
  • Marketing partners

How We Use Your Information

We use your personal information to:

  • Process and fulfil orders
  • Deliver products and services
  • Manage customer accounts
  • Process payments and refunds
  • Respond to enquiries and provide customer support
  • Improve our website and services
  • Detect and prevent fraud
  • Send order updates and service communications
  • Send marketing communications where you have consented or where permitted by law

Legal Basis for Processing

Under UK GDPR, we process your personal information on the following lawful bases:

  • Performance of a contract (to process and fulfil orders)
  • Compliance with legal obligations
  • Legitimate interests (to operate, improve and secure our business)
  • Consent (for certain marketing communications and cookies)

Sharing Your Information

We may share your information with trusted third parties who help us operate our business, including:

  • Shopify
  • Payment processors
  • Shipping and fulfilment providers
  • Customer support providers
  • Analytics providers
  • Marketing service providers

We may also disclose information where required by law or in connection with a business transaction such as a merger, acquisition, or sale of assets.

Cookies

We use cookies and similar technologies to:

  • Operate our website
  • Remember your preferences
  • Improve website functionality
  • Analyse website traffic and performance
  • Deliver relevant advertising

You can control cookies through your browser settings. Please note that disabling cookies may affect website functionality.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

  • Order and transaction records for legal and accounting purposes
  • Customer support records as reasonably required
  • Marketing data until you unsubscribe or withdraw consent

When information is no longer required, it will be securely deleted or anonymised.

Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing of your information
  • Object to processing
  • Request transfer of your information to another provider
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

International Transfers

Some of our service providers may process personal information outside the United Kingdom. Where this occurs, we take appropriate measures to ensure your information remains protected in accordance with applicable data protection laws.

Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to remove it.

Security

We implement reasonable technical and organisational measures to protect your personal information. However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us at:

TRU PERFORMANCE

Email: truperformance23@gmail.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.