Privacy Policy

Thank you for choosing TRU PERFORMANCE! We are committed to protecting your privacy and safeguarding the personal information you provide to us. This Privacy Policy outlines how we collect, use, and protect your information. By accessing or using our website, products, or services, you consent to the terms of this Privacy Policy.

1.Information We Collect

1.1 Personal Information: We may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, shipping address, and payment details. We use this information to fulfil your orders, process payments, communicate with you, and provide a personalized experience.

1.2 Usage and Analytics Data: We collect non-personally identifiable information about your interactions with our website, products, and services. This may include your IP address, browser type, device information, referring pages, and usage patterns. We use this information for analytical purposes, to improve our website, and to enhance your overall experience.

2.How We Use Your Information

2.1 Order Fulfilment: We use your personal information to process and fulfill your orders, including shipping, delivery, and customer support.

2.2 Communication: We may use your contact information to communicate with you regarding your orders, provide updates, respond to your inquiries, and send marketing communications if you have opted in to receive them. You have the option to unsubscribe from marketing communications at any time.

2.3 Personalization: We may use your information to personalize your experience, recommend products or services that may be of interest to you, and provide relevant content and advertisements based on your preferences.

2.4 Legal Compliance: We may use and disclose your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

3.Information Sharing

3.1 Third-Party Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our website, processing payments, delivering products, or providing other services on our behalf. These service providers are contractually obligated to protect your information and use it solely for the purposes specified by TRU PERFORMANCE.

3.2 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website of any change in ownership or the use of your personal information.

3.3 Legal Requirements: We may disclose your personal information if required by law, legal process, or governmental request, or to protect our rights, property, or safety, as well as that of our customers or others.

4.Data Security

4.1 Security Measures: We implement reasonable security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. We use industry-standard encryption and secure data storage practices to safeguard your data. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

5.Your Choices and Rights

5.1 Access and Correction: You have the right to access, update, or correct your personal information held by TRU PERFORMANCE. You can do this by contacting us using the contact information provided below.

5.2 Opting Out: You have the option to opt out of receiving marketing communications from us. If you wish to do so, you can unsubscribe using the link provided in our marketing emails or by contacting us directly.

5.3 Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience. You can manage your cookie preferences and settings in your browser. However, please note that disabling cookies may affect the functionality and performance of our website.

6.Children's Privacy

Our website, products, and services are not intended for individuals under the age of 15. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete the information.

7.Changes to the Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or industry standards. We will post the revised policy on our website with an updated effective date. We encourage you to review this policy regularly to stay informed of any updates.

8.Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at or through our website contact form.